Digital presence and SEO
Creating a strategy and actions to fill the vacuum of information available about the customer on the internet
Challenge
In the absence of an official position, people are left to speculate. One of Zero Zero's main clients had been facing image problems for failing to provide the market with basic information about its plans and recent steps. In the communication vacuum, anyone looking for information about the company on the internet found little other than old or negative news, which had been hindering business in the present.
Solution
On identifying the problem, Zero Zero began to develop a strategy for the client to establish a solid digital presence, consistent with its business plan, relevant to its target audience and in line with society's expectations. Today, the story that emerges from any search for the company's name on the internet is completely different. With the repositioning, the client has gained visibility, relevance and respect in the market, with direct repercussions for day-to-day business.
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