Create strategic positioning (case)
Define key messages and design a communication plan based on business objectives
Challenge
No one understands a business better than the owner or its chief executive. But this isn't always true when it comes to communicating what you do. It is also common for partners or directors to have different views on how to deal with certain issues publicly. The consequence is that the market may find it difficult to understand the company's proposal and differentials. Especially when it comes to an innovative concept or business model. Among Zero Zero's clients, there is a company that arrived with precisely this challenge.
Solution
To solve the problem, Zero Zero met with the company's top management to help them identify, based on their business objectives, the key communication messages, the best form and the ideal channels to present them to their target audience. As a result of adopting clearer and more objective messages, and defining the appropriate form of messages for each channel, demand for the service and the company's credibility increased significantly. In a short space of time, the client achieved its business objectives and redefined its goals.
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