Strategic positioning
Developing a strategic positioning in communications begins with a thorough understanding of the company, the market, the competition and consumers.
Aligning expectations
Zero Zero's central role is to help its clients define this positioning, connecting society's expectations to the needs of the business and expanding and guaranteeing coherence to the actions of the company as a whole. It's about shaping the public's perception of the brand.
The work starts with interviews with executives, market analysis, analysis and mapping of digital presence andbenchmark research. From there, we draw up a strategic plan, which involves identifying key messages, producing press releases, suggestions for social networks, actions to get closer to the press and influencers, special projects and branded content, among other actions.
Continuous adjustments
By establishing strategic guidelines, results are also constantly measured and adjustments are made to update and strengthen the positioning with the various stakeholders in the business: shareholders, suppliers, government, employees, influencers, the community and competitors, among others.
Working side by side with your team, our goal is always to help your company position itself in a way that highlights its unique values and strengths, and aligns with the needs and desires of your audience. Whether through innovation, social responsibility or service excellence, we help you define what makes your brand special and unique.
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