Dialogue with the financial market (case)
Change in strategic positioning and investor perception of listed clients
Challenge
Establishing and maintaining open channels of dialog is one of the best ways of dispelling misunderstandings. This is how Zero Zero solved the problem of one of its main clients. The company, whose shares are listed on the stock exchange, had had its image contaminated by the results and negative outlook of other companies in the sector in which it operates. Even though it served a specific, expanding niche, with a unique and winning business model, its shares were valued like the others.
Solution
After understanding the client's problem and business thesis, Zero Zero devised a communication strategy to redefine the client's perception in the financial market. By establishing channels for dialogue with investors, analysts and the specialized press, it presented the differences between its client and other companies in the sector. The market and opinion formers understood the message and, as a result, Zero Zero's client's shares took off from the rest, increasing by more than 200%. The increase validated the strategy and solidified the market's confidence in the uniqueness and solidity of our client's business model.
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